Technology Assessment & Due Diligence: Is it competitive?
Ask the right questions
This combined step is a vital checkpoint in commercialising a new technology. While it’s tempting to become excited by the promise of new technology, it’s vital to be cool, objective and to assess the facts. To do otherwise can lead to disappointment, not to mention wasted time and money.
Two vital steps
A comprehensive Technology Assessment should answers these critical questions:
- Is there a genuine market for this technology / platform?
- Have similar technologies been commercialized already?
- Who are the key players in this market – and what are their strengths and weaknesses?
Effective Due Diligence should answer these questions:
- Is the technology sound and well-developed - and how does it compare?
- Has the company provided enough technical data - and is their analysis correct?
- What are the proposed applications and product pipeline – and what obstacles lie ahead?
Apply rigorous processes
What’s needed is an accurate, objective assessment of the technology’s true potential and capabilities, and the best way to do this is through rigorous, proven process. This is why investors and inventors alike choose Corelli Consulting.
Read how we advised this Vaccines & Diagnostics company on a proposed acquisition by a competitor.
Answer specific questions
In addition, our Technology Assessment and Due Diligence process answers these specific questions too:
- Is the technology a radical departure - or an improvement on an existing model?
- Are the applications for the technology obvious - or obscure?
- Is the implementation straightforward - or difficult?
- Who are the leaders in the market, what’s their market share, position and growth profile?
- What are the limitations of the current and prospective competitors?
- Are performance data against key criteria/measures available for the technology?
- Have similar technologies been commercialized already? For which applications?
- What are the threats and risks that may have an impact on the technology’s competitive position?
Gain subject matter expertise
This step requires expertise in the technology being reviewed, which can be a challenge for general M&A (Merger & Acquisition) and corporate consultants. While experts can be brought in to fill the gaps, you need to be very sure of their specific subject matter expertise.
At Corelli Consulting, we have in-depth bio-industry and biotechnology expertise, and have advised clients who are commercialising technologies across medical, agricultural and industrial applications. We also make sure that the same skilled consultant who takes on the brief also carries out the review, so you can be sure of consistency, experience and value.
….she developed a deep understanding of our market place, its dynamics and levers…and provided us with an excellent and detailed report covering not only the company’s future and its opportunities in the longer term, but also about the current hurdles we faced executing our short term goals.
What she provided was clear, easily understood and executable.."
Post-consumer Materials Recycler
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